Cognitive Sociology

The field of cognitive sociology focuses on the fact that the social and the material environments of people strongly affect behavior via their effect on cognitive processes. For example, governance structures in organizations affect behavior mainly via their influence on what goals become focal in the employees, and consequently what people attend to in their environments, what chunks of knowledge are selectively activated, what information they are particularly sensitive to, how they process the information, etc. For this reason, the study of cognitive processes becomes an essential part of explaining social phenomena.